PUMA X scf

Puma and SCF have partnered to give students the chance to show off their creativity, individuality, and storytelling skills through the creation of a t-shirt design. The goal of this initiative is to empower our future leaders through creative expression, positivity, optimism, and hope.

In 2021, we challenged young Shawn Carter Foundation (SCF) supporters to design a T-shirt that showcases their vision for empowering and inspiring the next generation of purpose-driven leaders.

Now, the two winning T-shirt designs are available at The artists also receive a $5,000 cash award, a $1,000 gift card, and a mentoring session with PUMA designers to create a marketing rollout plan to launch their custom tees. Net proceeds support SCF and its mission to help individuals facing socio-economic hardships further their education.


The Challenge

SCF x PUMA Creative Storytelling Challenge celebrates those stories via supercool art and design.

Twelve top finalists were invited to our flagship PUMA store in New York for a tour to share their T-shirt design inspiration–and to see their one-of-a-kind designs come to life. We are so inspired by the designs they came up with.

Skip to content