NY-LON was a cultural exchange program designed by the Shawn Carter Foundation and the University of the Arts London/London College of Communication. The aim was to increase the future employment prospects of underserved students by exposing them to a cross-cultural, academic, experiential, and professional development experience in creative industries. NY-LON launched in 2015 and since then, our students created marketing campaigns for Made in America Festival, the Shawn Carter Foundation, and developed a strategy to expand the NY-LON program itself. Due to Covid-19 this program has been paused.